Frameworks That Perform

MXM Institute builds practical frameworks that solve real problems.

Not generic advice. Not theory. Products and services built from lived experience — designed to make a genuine difference to the businesses and professionals who use them.

About MXM → Get in touch →
🌐
Website Services
Professional websites built for small businesses and tradies.
From $3,000 + GST
Find out more →
🛡️
SafeBase WHS
Complete Australian WHS system for small businesses and consultants.
$1,497 inc GST
Find out more →
⚙️
Perennial
Your entire business in one private hub. No subscriptions.
$3,500 + GST
Find out more →
💼
Crack the Code
AI-powered job search system for senior professionals.
$45 USD
Find out more →
Built from lived experience
Developed with AI
Instant download
Australian business
ABN 12 335 492 477
Our story

Named for Max
and Memphis.

MXM Institute is named for Max and Memphis — two English Staffies who between them have embodied everything we believe a brand should stand for.

Loyalty that never wavers. Courage to face whatever is in front of you. Resilience that doesn’t ask for recognition. Showing up every single day regardless of what yesterday looked like.

That is the spirit this brand is built on. We build practical frameworks and systems that solve real-world problems — not generic advice, not theory.

About MXM Institute →
🤟

Loyalty

Tools that work in the real world, not just in theory. Commitment to outcomes, not outputs.

💪

Courage

We build in areas that matter — things that genuinely affect people’s lives and livelihoods.

🔥

Resilience

Every product is pressure-tested against real scenarios. If it doesn’t perform, it doesn’t ship.

How we build

Developed in collaboration with AI.

Every product at MXM Institute is developed in collaboration with AI — not to cut corners, but to go deeper. To stress test ideas faster and produce tools that are sharper than we could build alone.

Our first products are already live. More are coming.

🤖

AI-developed

Built with AI for sharper, more rigorously tested outputs.

🏗

Practice-built

Every framework from lived experience, not assembled from templates.

🎯

Outcome-focused

If it doesn’t perform in the real world, it doesn’t ship.

Products & Services

Four ways to work with MXM Institute

No subscriptions. No lock-in. Built from lived experience.

🌐 Website Services

Website Design & Build

A professional, custom website built around your brand and your goals. No cookie-cutter templates. No agency markup. Just a clean, effective website that works for your business from day one.

From $3,000
+ GST • custom quote • fast turnaround
  • Custom design matched to your brand
  • Mobile and desktop optimised
  • Contact forms and email capture
  • Delivered and live — no ongoing fees
See Website Services →
“

Jamie at MXM Institute did an exceptional job building the website for my small business. He took the time to genuinely understand what I was looking for and the goals behind the brand. The whole experience was professional, efficient, and remarkably easy — which matters enormously as a time-poor small business owner. I couldn’t be happier with the result.

N
Natalie
Founder, Natalie Jane Editions
nataliejaneeditions.com.au →
🛡 WHS System

SafeBase WHS System

The complete Australian WHS system. 16 documents, digital portal, safety dashboard, AI prompts throughout.

$1,497
inc GST • one-time • instant download
  • 16 WHS documents with AI prompts
  • SafeBase digital portal
  • Safety metrics dashboard
  • Consultant licence from $1,997
See SafeBase →
💼 Job Search

Crack the Code

The AI-powered job search system for senior professionals. A complete framework. Stop applying and hoping.

$45 USD
instant download via Gumroad
  • Complete job search framework
  • Resume and LinkedIn optimisation
  • Interview preparation system
  • AI prompts for every stage
See Crack the Code →
⚙️ Business OS

Perennial Command Centre

A local business operating system for Australian small business. CRM, marketing, analytics, tasks and AI Co-Pilot — in one private hub. No monthly fees.

$3,500
+ GST • one-off licence • Mac & Windows
  • Sales CRM with Discovery Briefs & SOW
  • Marketing Hub with AI-assisted drafting
  • Analytics — Google, Facebook, LinkedIn
  • AI Co-Pilot powered by Claude
See Perennial →

Giving Back

At MXM Institute, we believe business should stand for something beyond the bottom line. Here is how we show up.

Walk for Him 2026

656.6km walked • Men's Health Week 2026

Walk for Him
Walk for Him • Men's Health Week 2026

This Men's Health Week, Memphis, Natalie and I walked 656.6km across 6 weeks in memory of my father Patrick Holmes.

We walked for families who have lost someone. For the men fighting right now. And for the research that will one day detect and defeat this disease before it takes anyone else. Together we raised $1,583 for the Prostate Cancer Foundation of Australia.

$1583
raised
Funds Raised
Final total
656.6
km
km Walked
Final total
Learn about PCFA →

Proudly supporting the Prostate Cancer Foundation of Australia.

MXM Institute

Stay in the Loop

Stay in touch with MXM Institute — new frameworks, product updates and the story behind the brand.

Get started

Ready to work with MXM?

Four products and services. No subscriptions. Built from lived experience.

Website Services → SafeBase WHS System → Perennial Command Centre → Crack the Code →